Address an array of functions and factors that impact marketing health care functions
Health Care Marketing
In this assignment you will Address an array of functions and factors that impact marketing health care functions. You will assume the role of an administrative leader of a consulting firm. Your firm has been hired to help an organization diagnose the effectiveness of the marketing strategy.
Select a health care organization of your choice. The recipients of the Baldrige Award may be helpful in locating an organization for this assignment, located at https://www.baldrige.nist.gov/Contacts_Profiles.htm.
Write an eight to ten (8-10) page paper in which you:
1. Develop a mini-guide following the market research process. Using one (1) paragraph for each step in the research process, provide information and / or data that meets the need of each step.
2. Based on what you created in the mini-guide, identify which steps require the use of external public data to complete. Detail what sources you would use and why.
3. Create a survey that you would recommend the organization use to measure customer satisfaction. Discuss how this survey will be used and what considerations went into the development and design process.
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