Part II is due on FRIDAY of Week 8
This week you will:
  • Review the case .
  • Based on the environmental analysis in Part I, what would you recommend to Mary Ann Lewis? Briefly explain your rationale (0.5–1 page)
  • If you recommend the CEO to move forward, develop a strategic plan and an implementation/action plan as outlined below.
Strategic plan (2–2.5 pages)
      • Strategic goals (at least two, one of which should focus on how to meet the needs of culturally diverse patients and compete in a culturally diverse environment)
      • Strategic objectives (at least two objectives per goal; use SMART )
      • Measurement
Implementation/action plan (2–2.5 pages)
      • What needs to be done when and by whom.
  • If you do NOT recommend the CEO to move forward, develop an alternative strategic plan that would help MANC grow (an endowment from Mr. Nguyen will not be available) and an implementation/action plan as outlined below.
Alternative strategic plan (2–2.5 pages)
      • Strategic goals (at least two, one of which should focus on how to meet the needs of culturally diverse patients and compete in a culturally diverse environment)
      • Strategic objectives (at least two objectives per goal; use SMART )
      • Measurement
Implementation/action plan (2–2.5 pages)
      • What needs to be done when and by whom
Research must include a minimum of three credible sources such as those from the government, think tanks, consulting or research firms, academic institutions, or corporations (public financial statements, company brochures and catalogs, corporate website information). Sources from mainstream media (e.g., news outlets) or Wikipedia are not acceptable.
Citations and reference(s) must follow APA  format.

 

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