What are the different tools and resources that can be used to improve the image of a healthcare organization?

What are the different tools and resources that can be used to improve the image of a healthcare organization?

What are the different tools and resources (ex: SWOT Analysis, PEST Analysis, Ries & Trout’s Marketing Warfare Strategies) that can be used to improve the image of a healthcare organization? Describe how you would implement or use these resources to benefit the company.
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