What is the foot-in-the-door technique? How does self-perception theory relate to this effect?

Chapter 8 Attitudes and Persuasion

  1. How can an attitude play an ego-defensive function?
  2. What is the foot-in-the-door technique? How does self-perception theory relate to this effect?
  3. What is the difference between buzz and hype? How does this difference relate to the corporate paradox?
  4. What is a subjective norm, and how does it influence our attitudes
  5. Health care HCS490week3

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

  1. What steps do you recommend a hotel take when dealing with a negative online review?
  2. What is word-of-mouth, and how can it be more powerful than advertising?
  3. What is the relationship between an opinion leader and an opinion seeker?
  4. What is the difference between a market maven and a surrogate consumer?

 

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