What products/services would you choose?

Assume that you plan to start a healthcare related business in your hometown. What products/services would you choose? Use either BCG Matrix, General Electronic Model, or MAC Model to conduct your analysis. List your reference(s) in APA format. Respond to at least two of your classmates’ postings.

Required Text

Read from the text, Health care market strategy: From planning to action:

Chapter 6: The Strategy/Action Match

This chapter discusses how environmental and organizational data relate directly to strategic planning and which strategies fit different market conditions.

Chapter 7: Determining Marketing Actions

This chapter presents a variety of tactics to achieve marketing goals.

Recommended Resources

Articles

Davis, J. A., Marino, L. D., & Davis, L. (2007). Senior services: Exploring nursing home services for community-based senior. International Journal of Pharmaceutical and Healthcare Marketing, 1(1), 304-317. Retrieved from the proQuest database.

Dubey, R., & Dubey, J. (2009). Pharmaceutical product differentiation: A strategy for strengthening product pipeline and life cycle management. Journal of Medical Marketing, 9(2), 104-118. Retrieved from the proQuest database.

Kash, B. A., Boyer, G. J., & Beathard, P. K. (2008). Advertising expenditures in the nursing home sector: Evaluating the need for and purpose of advertising. Journal of Healthcare Management, 53(4), 242-256. Retrieved from the proQuest database.

Rao, S. K. (2009). A new paradigm for developing bio/pharmaceutical positioning strategy. Journal of Medical Marketing, 9(1), 29-39. Retrieved from the proQuest database.


 

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